Sedona Historical Society and Heritage Museum
TONY CAETANOAnthony "Tony" Caetano is passionate about making a difference – a difference that shows up now and influences the future of many local nonprofit organizations. One of those organizations speaks to his very being, the Sedona Historical Society, and he has made it a personal journey to help ensure that Sedona’s past is preserved for the future.
Tony’s first experience with the Sedona Historical Society and Heritage Museum was shortly after moving to Sedona. He met the past Board President Ron Maassen at the Osher Lifelong Learning Institute's Lunch & Learn program highlighting the Museum. Once he learned of the invaluable work involved, Tony began volunteering as a grant writer for the Museum. As a retired special education director and grant writer, Tony was searching for a way to give back to his new community. “The whole idea of retiring in Sedona sounded good, and I tried it for three months, but I am a service and people person, so I had to get involved in doing something for the community," Tony says, "I live here and it’s now my forever home.”
Within six months of joining the Sedona Historical Society, he was invited to serve as Vice President of the Board. At the same time, the Museum received a notable movie set as a gift - the historic Sedona Telegraph Office. Tony served on the Development Committee to devise a plan to raise $75,000 to restore the building. Within 18 months, the committee raised $124,000, restored the building, and set aside the additional funds to maintain it. Tony recalled, “It was a terrific project because the Telegraph Office was featured in the 1946 movie Angel and the Bad Man, which was filmed in Sedona and was the first movie John Wayne both directed and acted in."
Tony is grateful for his involvement with restoring the Sedona Telegraph Office. To him, the project was historic, meaningful and attracted many volunteers brimming with enthusiasm and support. He enjoys helping move the Sedona Historical Society forward into the 21st century with technology, programming and outreach. In 2018, the Museum celebrates its 20th anniversary.
In his current role as Director of Development, Tony’s goal is to increase the number of people who become members of the Sedona Historical Society, benefit from visiting the Heritage Museum, and enjoy stories about the local pioneers. The museum has over 480 oral histories, and recently secured a grant for a transcription project that will make them available digitally. The Museum’s next visionary project is to set up a walking heritage trail, allowing guests to have a more hands-on interaction with local history.
“What I’ve done with the Sedona Heritage Museum has hopefully inspired others to get involved in continuing the legacy of the Museum for generations to come,” says Tony. “It’s why the Sedona Historical Society became involved with the Arizona Community Foundation of Sedona and their Arizona Endowment Building Institute. We were the first nonprofit to sign up for this yearlong learning journey, and it has already helped us move toward increasing our sustainability and making our future the best it can be."
ACF of Sedona has provided numerous grants since 2000, totaling over $50,000. The Sedona Historical Society completed ACF's Arizona Endowment Building Institute, an opportunity that provided the Society with necessary knowledge to build its endowment. A sustained effort hat cultivates long-term gifts can secure the financial future of any nonprofit organization. For more information about grants and nonprofit endowment building, contact Tracey McConnell, ACF of Sedona Regional Philanthropic Advisor at 928.399.7218 or email@example.com.
Local couple plans to leave legacy for Camp Verde
CHARLIE AND LINDA GERMANCharlie German and his wife Linda call Camp Verde home and share the belief that being active in their community and doing things for others are key components of a genuinely healthy and satisfying lifestyle. That’s why they have chosen to enrich the local community long after they are gone by incorporating legacy giving into their financial plan.
The town library is a symbol of how the Camp Verde community has worked together over the years to improve the lives of local residents for generations. “I first knew this library as two 6-foot long shelves located on the eastern wall of the Wingfield Mercantile Company above the Levi jeans,” said Charlie. “As our town grew, so did the library, eventually becoming what it is today. But that did not happen on its own. The whole community pitched in their time, effort and even their own hard-earned money to make the dream of a library that meets the needs of our community into a reality. Although many who dreamed of this place, and those two wooden shelves, are no longer with us, they live on because they loved this community so much and were willing to give to its future.”
Charlie and Linda have a long history of giving back, whether it was committing their time to a project or contributing financially. As their family grew, their priorities changed, but they still made time to serve the community by giving of their time and experience. Now that their children are out of the nest, Charlie and Linda have had an opportunity to reassess their financial contributions to the community, while recognizing their commitments to their own children.
“Our family has experienced some very difficult times in the not so distant past,” said Charlie. “These challenges have stretched Linda and me as parents and, with the help of our financial planner and a local attorney who specializes in family trusts, we have been able to reduce our own stress by providing a safety net for our kids. During this process, we have also gained insight into how we can continue to affect some critically important organizations that we cherish and have been involved with in the past.”
Today, Charlie and Linda have begun incorporating legacy gifts into their financial plan, including a number of important community organizations like the Camp Verde Library Endowment. Just as the community came together to leave a lasting legacy on the town in the form of that Library, Charlie and Linda can be remembered through their contributions. In Charlie’s own words, “For us, giving to the library means giving back to the entire community including people of all ages, children, families, seniors, and people with disabilities throughout their entire lives. Our Town of Camp Verde has a spirit of willingness to invest in themselves and pay it forward to future generations, and we are proud to be a part of that legacy.”
To leave your legacy, contact ACF of Yavapai County Regional Philanthropic Advisor Lisa Sahady 928.583.7815 or ACF of Sedona Regional Philanthropic Advisor Tracey McConnell 928.399.7218.
Sedona couple offers advice on leaving a legacy
HARVEY AND DAWN BERSHADERWhen Dawn and Harvey Bershader moved to Sedona as retirees in 1998, locating places of worship that would meet their needs was among their first priorities. After only two visits, Dawn determined that Christ Lutheran Church was the best place for her. Harvey’s journey was a little more challenging. At the time, there was no established Jewish place of worship. His investigative skills led him to a small group who worshiped in several different churches, one of which was Dawn’s new church home, Christ Lutheran Church.
“I had seen a big sign on Highway 179 announcing the ‘Future Home of the Jewish Community of Sedona’ and after digging a little deeper,” said Harvey, “I chose to become involved with the future Jewish community by chairing the Development Committee’s campaign effort. I later served on the Architecture Committee for a new building, which was built on land purchased from Christ Lutheran.”
Harvey had attended Lutheran services with Dawn back in Dallas and as Sedona’s Jewish community became more established, Dawn repaid the favor by attending services with Harvey. “We attend each other’s faith services and see ourselves as ambassadors to the Jewish and Lutheran communities here,” said Dawn. “Our fellow congregants from the two faiths are our family.” Both Harvey and Dawn come from small families, so their faith communities connect them with an extended family that fulfills their desire to enjoy a positive life while offering them an opportunity to give back to the Sedona community as a whole.
“During my childhood years, I’d observed my father giving back to our small community and that stuck with me,” said Harvey. “When I turned 40, I realized that I had been so work-focused at Atlantic Richfield that I was not giving back in a meaningful way. So, for the next 40 years, I have focused on giving back, in one way or another, to every community I have lived in. Now, I fully understand what giving meant to my father—it feels good and makes a difference.”
Dawn is equally committed to the community. “Before moving here, we’d both vowed that giving back to our community would be a major pursuit since we no longer had to be bothered with the work of our careers. Little did we anticipate what work would be involved in the various volunteer efforts we were about to undertake!” She was invited to serve on the Board of Advisors for the Arizona Community Foundation of Sedona by a member of the Jewish community and has participated in various roles for the past 16 years, including planning the annual Spirit of Sedona recognition event.
Their involvement with ACF of Sedona and other local nonprofit organizations opened their eyes to the financial aspects of giving back and the opportunities available to benefit the community. “While our estate isn’t huge, we do ask ourselves where we want our money to go after we’re gone,” said Dawn. “We are thankful for the ability and energy we have right now to give back in many ways to our adopted community. We see our Legacy Gift as an opportunity to invest in the future of Sedona and truly believe our gift will make a difference!”
Christ Lutheran Church and the Jewish Community of Sedona and the Verde Valley provided Dawn and Harvey with the local family and support they were seeking when they arrived in Sedona 20 years ago and they have chosen to invest their time and energy as well as a portion of their estate to ensuring that spirit lives on. This is how the Bershaders are creating their legacy.
Find out more about leaving your own legacy by contacting ACF of Sedona Regional Philanthropic Advisor Tracey McConnell or call 928.399.7218.
ACF of Sedona and Enchantment Resort collaborate to grow sustainable funding for local conservation efforts
BRUCE GROSBETY, ENCHANTMENT RESORT MANAGING DIRECTORLongtime community partners the Arizona Community Foundation of Sedona and Enchantment Resort have developed an innovative approach to corporate philanthropy that aims to protect the unique local environment. In conjunction with Enchantment Resort’s 30th anniversary celebration, the Resort is pleased to announce that over ten percent of the fees from guided hiking and biking activities will be set aside in the Boynton Canyon Preservation Fund. This investment will provide philanthropic support to activities that honor and preserve the land and its cultural heritage. The Resort is located at the mouth of Boynton Canyon, considered a significant archaeological area, a sacred Indigenous landscape and gateway to the Red Rock Secret Mountain Wilderness of the Coconino National Forest.
The Boynton Canyon Preservation Fund, established nearly two decades ago by Enchantment Resort through ACF of Sedona, was born out of a desire to honor and preserve the surrounding red rock landscape. “We are proud of the preservation efforts that have been maintained through the Fund,” said Enchantment Resort Managing Director, Bruce Grosbety. “In order to continue supporting local environmental and cultural projects in Boynton Canyon for years to come, we needed to find a way to make our funding of these efforts sustainable.”
Up to $36,000 could be added to the Fund each year through this new model that sets aside five dollars from every guided hiking and mountain biking fee and turns guests who explore the landscape of Boynton Canyon into micro-philanthropists that are helping to preserve the unique values of the canyon. This idea of ‘ecotourism’ is especially important in Sedona, where the spectacular, but fragile, landscape is the backbone of the hospitality industry. Enchantment Resort and their community partners are at the heart of the effort to maintain Sedona’s status as an international destination through sustainable tourism. Enchantment Resort understands that this level of stewardship is critical and encourages others in the hospitality industry to make an investment of their own.
“The Boynton Canyon Preservation fund is an example of philanthropy at its best,” said Tracey McConnell, ACF of Sedona Regional Philanthropic Advisor. “The Arizona Community Foundation of Sedona is proud to support Enchantment Resort in making meaningful investments in our community according to their unique vision”
In addition to strengthening its commitment to the surrounding environment, Enchantment Resort is honoring its 30th anniversary in 2017 with the introduction of new guest activities including indigenous cultural programming. As part of the year-long celebration and a commitment to visitor education, the resort launched its Canyon Conservationists Program geared towards families staying at the property. Developed by Enchantment Resort Activities Director, Felicia Filep, the Canyon Conservationists Program offers a variety of activities and lectures focusing on saving bee populations, organic gardening and composting, nature walks, recycling and much more. The program is complimentary to guests throughout the spring break season in an effort to spread knowledge about the protection of Sedona’s spectacular natural and cultural environment. Click here to learn more.
For more information about ACF of Sedona’s support of local conservation efforts and corporate philanthropy projects like this one, contact Tracey McConnell or call 928.399.7218.